A Sneaky Trick I Learned From A Master Copywriter That Will Eliminate Résumé “Writer’s Block” FOREVER…

LANDON LONG 1 Comment;

frustrated-with-spam1Imagine what it would be like if you could just sit down and bang out the perfect resume from scratch in no time flat… without ever having to go through the whole “staring at a blank screen for HOURS” phase…

How cool would that be?

You wouldn’t have to procrastinate your job search any more or experience that sinking feeling in your stomach every time you think about working on it.

A lot of times when I’m trying to come up with content for my resume I almost always run into writers block. My mind draws a blank and I never get past a few lines of text. It’s frustrating as hell because I can be sitting in front of my computer for an entire day and have nothing to show for it.

After studying famous copywriters and reading TONS of books on how to become a better resume writer (and writer in general), I’ve stumbled across a little gem of knowledge that’s really helped take my resume writing to the next level.

Here’s one very important concept I learned that I also mention in my book The Unspoken Rues of Getting Hired, and that is:

“Premature criticism destroys creativity”

This concept can best be explained like this… Imagine you’re in a sculpting class and there’s a barrel of clay going around from desk to desk giving each student enough clay to work on sculpting for the day.

Now the rules are simple: When the barrel comes to your desk, you have 10 seconds to grab as much clay out of the barrel as possible. As soon as your time is up, the barrel moves on to another desk and you are only allowed to work with what you were able to get in the 10 seconds you were given.

Now, what would you do?

The smart thing to do, would be to do nothing else but shovel clay out of the barrel for the 10 seconds that you have! Because if you don’t, chances are you won’t be able to make much progress on your masterpiece.

But that’s exactly what most college students (and experienced professionals) forget to do when it comes to writing content for their resumes. What they do instead is they grab a little clay and start editing, write a sentence or two, and edit some more… and they don’t get very far.

So gather clay first à then sculpt later or rather, write first –> edit later.

Turns out, the human brain can only focus on ONE thing at a time. We really do have a one track mind in that sense. I mean think about it… Can you ever really have 2 totally different thoughts at the same time? I’m not talking about being able to pat your head and rub your stomach…or watching TV while you’re doing homework… those activities don’t require THOUGHT.

What I’m talking about is being able to do your Math homework while simultaneously writing a paper… You cant!

Its impossible.

Our brains just aren’t wired that way.

The next time you sit down to work on creating new content for your resume, pay attention to what’s going on. What you’ll notice is that you’ll look at what you’re writing on the screen and you’ll go back and fix all the little typos as they happen.

STOP!

This is what’s screwing you over…

What just happened was your brain went from being in a creative state to analytical / editing state. Instead of maintaining momentum in creating and getting into the “flow” state, you slammed on the brakes and robbed yourself of gaining any real ground… this is what causes most beginning writers to  take up an entire day to come up with material.

But its not YOUR FAULT that this happens! Its just how our brain is wired. This is all going on subconsciously and AUTOMATICALLY and almost no one knows its going on as its happening!

So in terms of writing our resumes, what I’ve discovered is that our brains can only be in 1) creation mode or 2) editing mode in any given moment. What most of us tend to do is we write a little bit in our resume then analyze the hell out of it and we write a little more then analyze it again and it turns into this orgy of writing and editing that never really gets us anywhere.

Eventually we give up, and say things like, ”Fuck this… I’ll just wait till spring quarter and then worry about sending out resumes.” Which if you’ve read my Opportunity Cost of Senioritis Article, you’d know that’s not the best idea when it comes to finding success in life after college.

What we need to do is focus ONLY on creation for a period of time and ONLY on editing for a period of time. That’s the secret to eliminating Resume writer’s block and being able write MORE content in LESS time.

And here’s are my resume tips for how to do that…

STEP 1) Open MS Word so that you have a blank screen

STEP 2) Close all other programs on your PC or MAC so that no “pop ups” will come up

STEP 3) Turn down the brightness of your screen till its BLACK (or turn off your monitor so that you don’t see ANYTHING on your screen). By doing this, you’re making the creation state INEVITABLE by eliminating ALL chances of distraction or impulses to edit.

STEP 4) Setup a digital timer or Google an online countdown timer and set it for ONE HOUR

STEP 5) Write and DON’T STOP WRITING UNTIL THE TIMER GOES OFF!

Keep in mind, as you’re writing you WILL make mistakes. Its bound to happen and its OK. Just go back and edit what you’ve written later. That way you’ll at least be able to have some content to sculpt instead of staring at a blank screen for hours and getting distracted by facebook or email, etc.

So now that you know how to get over your writer’s block, I want you to sit down and pick 1 previous work experience and write for one hour using this method. Then in the comments area below, let everyone know how you did. If you know of any other tricks, go ahead and leave them on here as well and maybe we can all create a nice collection to share.

Happy hunting!

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White Font Myth Exposed! How White Font Can Sabotage Your Resume

LANDON LONG 4 Comments;

Some people think that filling in the blank spots on their resume with keywords describing the desired skills for a job will help manipulate Applicant Tracking Systems to their advantage, and in some cases, it does.  However, you have proceed with caution with white font because you could end up making yourself look the opposite of what you’re going for — and getting little to no responses on your resume from employers. Often times if this strategy is used, suddenly, experienced and knowledgeable becomes exaggerated and falsified.

When White Font Can Work Against You

 

Don’t think you’re a sly fox just because you figured out how to use white font on your resume.  Most recruiters are on the lookout for this now- you’re not a step ahead of anyone.  All they have to do if they want to check a resume for white font is highlight it and suddenly, all of the sneaky keywords that you included on your resume will magically appear.  You may be able to fool the machine, but you can’t fool a human. And we certainly don’t recommend or use white font in the Ultimate Resume Template.

Actually, some of the Applicant Tracking Systems that are used can tell if white font was used on a resume.  This could hurt you too, because they sometimes weed out and then eliminate those resumes.  Some employers look at this kind of manipulation as deceitful, and in those cases, it will definitely hurt you.

Another common mistake that people make when using white font is that they tell little white lies.  For instance, they’ll use keywords that they know are relevant to the job in white font on the margins of their resume, but when you look at the actual resume those skills are not present anywhere.  If you’re going to try to outsmart employers, at least do it right and don’t make yourself look like an idiot.  Putting “creative” on your resume in white font but then having a list of boring jobs that don’t ask for any creativeness at all is going to not only raise some eyebrows, but also put you in the “no thanks” pile.

Why White Font Isn’t a Good Idea

 

Some employers won’t mind white font if it’s discovered on your resume, but most are going to wonder what you’re up to or why you’d go to such extremes.  Your resume should speak for itself- you shouldn’t have to trick people into noticing you.  If you just use keywords to get yourself noticed but don’t have the skills to back them up, you just look like a big fat liar.  As much as everyone wants one of those working for them… oh wait, this is who they definitely don’t want working for them!

Rather than focusing on how to trick ATS machines and even humans into reading your resume, how about honing in on your great skills and experience and making sure that your resume accurately reflects that?

Incorporate the essential keywords that you would have used white font for into your resume itself.  That way, it still gets picked up and there is no fabrication or deceit on your part.

You don’t need tricky methods like white font when you’re actually qualified for a job

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To learn more about how to get an "unfair advantage" over your competitors, grab a FREE copy of my new resume course that can help you succeed where other job seekers have failed. Click here to discover my FREE, newly released Resume Rebel video series.

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