Are You Accidentally Sabotaging Your Cover Letter?
I’m sure you’ve heard the same tired-old "cover letter tips" as I have…
"Send a customized cover letter, Target your cover letter, Write simply and clearly,
Personalize your letter, etc."
And if you’re like me, you’ve already tried all of these "tips" and they really didn’t help you all that much in landing that interview you really wanted. Well what I’m about to share with you is probably one of the MOST important lessons I’ve learned when writing a cover letter to prospective employers.
This lesson has taken me several YEARS to figure out, and I want you to have it because I know what it’s like to put yourself in the line of fire-feeling incredibly depressed, completely demoralized, and de-motivated because no employers will call you back for an interview.
So, do me a favor…
I want you to imagine for a moment that you’re looking to buy a flat screen TV. You see a good-looking 52″ TV ad in the store window and you walk in to check it out. The most important questions in your mind are:
• Will the picture hurt your eyes?
• Can you mount it yourself?
• And of course, How much does it cost?
Now lets say a sales clerk approaches you and says, "The TV was designed by John Baird…Its DT Certified…I feel like it would look real nice in your living room…Would you like to buy it?" Wouldn’t you think there was something wrong with this dude?
After all, you want to know what the quality of the picture is, if it’s easy to mount on a wall, and how much it costs. Why would you care to learn about the history of the Television? And don’t you think it would be a little presumptuous for the clerk to assume it would look nice in your living room? Shouldn’t this guy at least acknowledge what YOUR interests are before making all these claims?
Yet this is the same approach we take when we write our cover letters. And it happens-ALL THE TIME.
And what happens as a result of this?
We create BORING cover letters.
We talk about how, "During my college career, I attained a strong academic background in ." We say things like, "I feel that I could apply my education and experience to your company." And finally, we finish our letter with something like, "I look forward to your reply to this application."
…And we wonder why employers barely skim over our "masterpieces" before they toss them aside. I swear I’ve seen hundreds of cover letters that literally was a variation of what you just read. Hell, when I was in college, my cover letter read the same way so I’m right there with you.
So How Do We Fix This So You can Start Landing More Interviews?
Glad you asked…
(To be continued…)