Writing A Good Cover Letter: 5 Things Employers Crave
Writing a good cover letter is SUPER important because it is a possible future boss’ first impression of you…ever…and if the impression isn’t a good one, you’re not likely to get your foot in the door. So it’s important to get it right. No scratching out a half-ass description of your social life on a piece of lined paper; writing a good cover letter is yet another part of the interview process you need to take extremely serious.
Here are 5 things for writing a good cover letter that an employer craves. Get it right, or go home jobless:
1. Their Name
You always want to do some research to find out who the letter is going to. I don’t care if you need to make some prank phone calls, dig through the office trash, or kidnap their intern—you have to at least pretend you know who you’re dealing with. This shows you are resourceful and are not just applying to any opening you can find.
2. Proper Formatting and Grammar
The second thing they’ll be looking for is that you know more than basic 9th grade English. I know—the nerve of employers these days, right? It doesn’t matter what kind of job you’re applying for, your ability to compose a professional document simply shows that you are able to present yourself in a professional manner.
3. A “What’s In It For You”
Put a “what’s in it for you” statement as the opening of your cover letter. This is crucial for a couple different reasons. For one thing, Generation Y is already notorious for being the me-me generation, so this shows the employer that you are focused on what you can deliver them.
Also, it gives you a chance to stand out right off the bat. Employers naturally care about, well, what is in it for them. That’s what they are reading the cover letter for—so put it right there where it is easiest to find it. “I will be the best investment your company has ever made because…” and give proof.
4. Bulleted Benefits
One of the tricks to writing a good cover letter is to break down the top benefits of the “you” package into bullet points with short descriptions. This is a great organization tactic because it gives the visual appearance that you have a lot of value to offer, it clearly states and hopefully quantifies that value, and it makes it simple for the employer to quickly scan the cover letter and get the info you want to communicate most. That way they can get back to watching porn on their computer.
5. Clear Statement of Contact
Don’t make them hunt, squint, and scrutinize about how to get in touch with you. State specifically a time and day when you will get in touch with them and do it at that exact moment. This is a solid display of professionalism and shows assertiveness. Also, include your contact info clearly so they can get in touch with you first if needed.